Today we announced the release of our inaugural BrightRoll Canada Video Advertising Report in partnership with IAB Canada. Much like the surveys and reports conducted by BrightRoll in the US, we recently conducted a survey of over 100 top Canadian agency executives in order to get an understanding of current sentiments and expectations for online video in Canada. The survey was extremely successful and the report is a summary and analysis of those findings.
We conducted this project in partnership with IAB Canada in order to help foster education and discussion around online video in the industry.
Findings from the report include:
- 97% of agency executives believe that research around the efficacy of a campaign provides value to the client and yet only 27% have conducted any such research
- 78% of respondents believe digital video is as effective or more effective than TV
- 18% of respondents included digital video in a majority of their RFPs in 2010, compared to 11% in the US
and 5% in the UK
- 48% of advertisers expect digital video advertising will see the largest overall growth in spend this year
For more information or to download the full report, please click here.