comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioural and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena. comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.
Nielsen developed NetEffect—a powerful measurement tool combined with custom analysis that leverages Nielsen’s insights in online audiences and advertising with its unrivaled ability to measure offline consumer purchase behaviour. NetEffect helps marketers measure online advertising effectiveness by measuring the impact of online advertising on offline purchases. NetEffect brings together Nielsen’s strength in tracking both online audiences and advertising, with Nielsen’s unrivaled ability to measure offline CPG purchase activity.
Vizu Corporation specializes in measuring the effectiveness of digital media branding campaigns. Vizu works with brands, advertising and media agencies, online publishers and ad networks to improve the efficiency and effectiveness of the online brand building process. Vizu is a privately held company backed by WR Hambrecht, Draper Fisher Jurvetson, Greycroft Partners, and iNovia Capital as well as angel investors including Ron Conway and Esther Dyson.
Dimestore offers a unique platform for measuring the effectiveness of a brand’s digital ad campaigns in the same footprint where the online ads appear. It allows publishers and agencies to insert surveys into streaming video and display ads alike – without disrupting the user’s video experience. Dimestore technology provides advertisers, agencies, and publishers with on-demand, directional results through the collection of brand-centric metrics – including awareness, favorability, message recall and purchase intent.
Dynamic Logic is a leading research company with expertise in measuring advertising and marketing effectiveness. Their solutions and custom services provide advertisers, agencies and media companies the knowledge to optimise advertising performance during each stage of the advertising cycle. Founded in 1999, Dynamic Logic pioneered the concept of evaluating the branding impact of Internet advertising and has led the market in establishing standards in digital advertising and marketing campaign evaluation ever since.