The largest independent video ad technology platform
Since the advent of broadcast TV, video has been a powerful way to engage consumers. But the way people watch video has evolved. Broadcast is no longer the only impactful or efficient way to reach a broad audience. The new video viewerscape has arrived, and it includes four screens – computers, smart phones, tablets and connected TV – that enable advertisers to reach consumers anywhere, anytime with any message.
It was with this vision that a team of Internet advertising veterans and engineers founded BrightRoll in 2006. A pioneer in the continuously evolving digital video advertising ecosystem – the fastest growing segment of online advertising today – BrightRoll is focused on the challenges facing advertisers and how to meet their complex marketing objectives.
BrightRoll strives to innovate and remain ahead of the constantly shifting digital video advertising landscape. The company’s technology platform offers the most advanced solutions to help advertisers meet campaign goals and give publishers access to the industry’s largest video marketplace to maximise the monetisation of their inventory.
As the largest independent video advertising platform, BrightRoll powers digital video advertising for the world’s largest brands including 90 percent of the top 50 US advertisers and 17 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and serves more video ads than any other company. As a result, BrightRoll technology collects and analyses hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers.
Headquartered in San Francisco, BrightRoll has offices across the United States with international operations in Canada and Europe.