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    BrightRoll: first video ad platform to provide independent video ad viewability measurement

    videoAdViewability

    Was an ad viewed by the intended target audience? How is viewability measured? How accurate is the measurement available in the industry today? Viewability measurement and reporting have sparked many conversations in the digital video ad industry. To help advertisers answer these questions, BrightRoll actively participated in the Making Measurement Make Sense (3MS) initiative, led […]

     

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    Join BrightRoll for BrightWomen Week: Empowering Women in Technology

    BrightRoll recognizes that a strong and positive company culture is fundamental to the company’s success. To ensure BrightRoll employees continue to feel empowered, the company implements development programs to foster personal and professional growth. The most recent initiative called BrightWomen, seeks to encourage leadership and empowerment for women at the company by facilitating discussions and […]

     

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    Video interview series: Tal Chalozin of Innovid

    In this video interview series, BrightRoll partners, customers and publishers discuss why they chose to work with BrightRoll and how the company’s technology continues to impact the video advertising industry.

    Innovid partners with BrightRoll to drive user engagement for brands via creative interactive pre-roll solutions for web and mobile.

    Tal Chalozin, CTO and co-founder of […]

     

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    Video interview series: Mike Hurt of comScore

    In this video interview series, BrightRoll partners, customers and publishers discuss why they chose to work with BrightRoll and how the company’s technology continues to impact the video advertising industry. 

    comScore, a leader in measuring the digital world, partners with BrightRoll to deliver insights on web, mobile and TV consumer behavior, enabling BrightRoll clients to […]

     

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    Video interview series: Aaron Thies of Horoscope.com

    In this video interview series, BrightRoll partners, customers and publishers discuss why they chose to work with BrightRoll and how the company’s technology continues to impact the video advertising industry.

    Horoscope.com works with the BrightRoll platform to create a better advertising experience for their users, resulting in higher engagement and ultimately higher revenue. Aaron Thies, […]

     

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    Meet Andy Mitchell: Managing director of BrightRoll Europe

    Andy Mitchell

    BrightRoll is excited to announce that digital advertising veteran, Andy Mitchell, has joined the company’s leadership team as managing director of European operations. Andy brings over 20 years of digital media and advertising technology experience to BrightRoll. He is responsible for leading sales and business strategy to drive the adoption of programmatic video in […]

     

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    Video interview series: Frank Mattox of AppTrailers

    In this video interview series, BrightRoll partners, customers and publishers discuss why they chose to work with BrightRoll and how the company’s technology continues to impact the video advertising industry.

    The BrightRoll platform provides AppTrailers with direct access to the industry’s largest independent video marketplace, enabling targeted reach to the specific AppTrailers demographics across screens. […]

     

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    The growth of ad tech and real-time bidding: Equinix CEO on Bloomberg TV

    In an interview with Bloomberg TV, Equinix CEO and president, Steve Smith, addresses the growth of ad tech and explains how his company is powering real-time bidding (RTB) for the digital advertising industry. Smith points out that 20 percent of digital advertising is conducted through RTB environments and that the number is expected to […]

     

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    Video interview series: Mark Balabanian of Turn

    In this video interview series, BrightRoll partners, customers and publishers discuss why they chose to work with BrightRoll and how the company’s technology continues to impact the video advertising industry.

    Turn: Mark Balabanian, VP of business & corporate development

    Turn harnesses the power of the BrightRoll platform for real-time buying (RTB) transactions, providing the optimal […]

     

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    BrightRoll expands technology infrastructure into Europe

    Digital video viewing is here to stay. It is estimated that 1.3 billion people worldwide have watched video either downloaded or streamed over the internet in 2013.

    BrightRoll expands [LINK TO PRESS RELEASE] its technology infrastructure with a new data center via Platform Equinix™ in Amsterdam to extend global scale and flexibility in […]

     

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