Business operations and platform solutions work in collaboration to onboard the advertisers, publishers and partners that make up the BrightRoll ecosystem. These teams are at the core of our business, seeking to find the best solutions for our clients while building one of the largest marketplaces in the world. Looking for a job that really […]
The BrightRoll media operations team executes and optimizes campaigns for the company’s full service customers, providing custom creative implementations, data and analytics, and end-to-end campaign management. They are tight knit group that plays a vital function for the company, but they also know how to have fun. Want to learn more? Watch the video below […]
BrightRoll engineers work on projects to address some of the the most interesting and complex challenges in video advertising. Our team has built solutions for the company’s low-latency ad serving platform, which processes tens of thousands of requests per second and billions of events per day through a customizable interface engineered for programmatic buying — […]
BrightRoll recognizes that a strong and positive culture is fundamental to a company’s success. Working at BrightRoll means you’ll be surrounded by smart, passionate, driven, creative and fun-loving people — people who care about inspiring their colleagues and want to make a real impact through their work. If that inspires you, watch the video below […]
Campaign success is dependent on a number of factors — campaign delivery within budget being one critical factor. Our platform minimizes waste and delivers superior performance for advertisers through advanced technology that enables faster and smarter decisions.
Real-time pacing for campaigns ensures the right number of impressions are delivered at the right time. During campaign […]
Maximize campaign performance with viewability data from MRC-accredited Moat, now on the BrightRoll platform
The next milestone for video viewability is here. The Media Rating Council (MRC) has lifted its viewable impression advisory for video advertising. What does that mean and how does it impact the video ad world? Advertisers and publishers can now buy and sell ad inventory based on viewability metrics for digital video advertising. This means […]
Last week, clypd announced the industry’s first Application Programming Interface (API) for programmatic television advertising. The API marks a milestone in the landscape of television advertising towards bringing an automated, data-driven solution to the way television advertising is bought and sold, and BrightRoll is on board.
Through this collaboration with clypd, BrightRoll will integrate linear […]
Martin Sorrell summarized it perfectly when he pointed out that ‘Mad Men’s’ Don Draper would be perplexed by today’s advertising world and its shift in focus towards “Math Men” and data-driven advertising. Speaking ahead of Cannes Lions 2014, Sorrell said the emergence of programmatic was now materially impacting the annual advertising jamboree – pointing out […]
There is little doubt that video and programmatic buying are two of the hottest topics in the digital advertising industry. The growth in video advertising, propelled by programmatic buying, has been stellar in recent years, outpacing that of TV and other media. It is also worth reminding ourselves that video advertising has grown from a […]