Powering digital video advertising for the world’s largest brands
As consumer attention continues to shift online, video’s unique combination of sight, sound and motion makes the format a compelling choice for advertisers across the globe.
- In the US, online video advertising is nearly a $3 billion industry and the fastest growing online ad format with spending estimated to exceed $8 billion by 2016.1
- Online video ads in the UK are expected to rise from $273 million in 2012 to $1.4 billion in 2016.2
- Canadian online advertising revenue grew 96% to $73 million in 2011 from $37 million in 2010 and is projected to experience substantial growth through 2015.3
BrightRoll has built a solid foundation over the last six years in the US as the leader in online video advertising, underscored by world-class technology and an unwavering commitment to drive value for brands through unmatched transparency and championing industry standards. BrightRoll brings that unmatched scale, technology and research to international markets.
Visit our international webpages:
1 eMarketer September 2012
2 MediaPost, U.K. Marketers Rocket Digital Ad Budgets, November 2012
3 iab Canada, 2011 Online Ad Revenue Survey, September 2012