History

Pioneering digital video since 2006

Within the last decade, a fundamental shift in consumer behavior around video consumption occurred. Consumers began to engage with digital devices – computers, smartphones, tablets and connected TVs – increasingly for everyday activities such as playing games, newsgathering, socialising, shopping, and watching video. Slowly, viewers moved away from traditional TV and turned to their trusted and ubiquitous digital devices to watch video anywhere and anytime.

In 2006, Tod Sacerdoti and Dru Nelson noticed this shift in video viewing habits early on and saw the emergence of a technology challenge – there wasn’t a viable and scalable way to monetize digital video content. They knew more people would begin to watch videos online, and recognised the opportunity to provide publishers with a way to monetize their video content. The idea for BrightRoll was born.

The company’s goal is to build the most trusted, universally recognised digital advertising business and have its technology platform utilized by every segment of the video ecosystem.

  • BrightRoll works with 90% of the top 50 US advertisers and the world’s largest ad agencies.
  • It is the largest independent video ad platform with 200MM+ unique monthly viewers globally and 152MM in the US (more than Hulu, CBS, ABC, FOX and NBC broadcaster sites combined)
  • The company also serves 1.8B monthly video ads (more than Google and Hulu).

It is the only company that provides full-service digital video solutions to brand advertisers and powers the world’s largest marketplace for buyers and sellers of digital video advertising.

BrightRoll has exceeded its goal to double revenue each year since it was founded and continues to outpace the estimated industry growth of more than 50 percent annually. The company has expanded to more than 200 employees in offices across North America and in Europe, serving global brands and the leading publishers and app developers across the four screens.

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