News

Trident Capital Blog

1 April, 2013
Big Data Strategies for Online Advertising

OnlineVideo.net

27 March, 2013
What Video Marketers Need to Know About iGRP

Marketing Forecast

27 March, 2013
Competition in Online Video Ad Industry Drives Down Prices

Adotas

20 March, 2013
Online Video Is Not Yet

OnlineVideo.net

15 March, 2013
What’s the Best Way to Measure Online Video Effectiveness?

Wall Street Journal

14 March, 2013
Web Video: Bigger and Less Profitable

Fast Company

11 February, 2013
Most Innovative Companies 2013 — The World’s Top 10 Most Innovative Companies in Digital Video

Businessweek

30 January, 2013
Google Fends Off BrightRoll in $7.6 Billion Video Market

Bloomberg

30 January, 2013
Google Fends Off BrightRoll in $7.6 Billion Video Market

AdWorld News

14 January, 2013
Yappy Cements Deal with Brightroll

Adworld News

14 January, 2013
Electric Media Partners with BrightRoll

Campaign

10 January, 2013
The Year Ahead For…Television

ReelSEO

4 January, 2013
What to Expect in Online Video for 2013: Top Predictions from Industry Leaders

VideoInsider

19 November, 2012
Predictions: What’s in Store for Digital Video Advertising Next Year

VideoAdNews

19 November, 2012
The TV and Video Ad Tech CEOs Make Their 2013 Predictions

The Drum

13 November, 2012
Video advertising in the UK: the future of online video ads and the impact of mobile

ReelSEO

8 November, 2012
Digital Video Advertising Sees Massive Growth in UK, But Ad Agencies Need More Guidance [Study]

Media Tel

8 November, 2012
BrightRoll: 2012 UK video advertising report

Media Post

8 November, 2012
Digital Video sees exponential growth

M&M Global

8 November, 2012
Digital Video Sees Exponential Growth

Rapid TV News

8 November 2012
Annual BrightRoll Survey of Top UK Advertising Agencies Reveals Exponential Growth for Digital Video

Digital TV and Broadband Headlines

8 November, 2012
Exponential Growth for Digital Video

MediaTel

8 November, 2012
BrightRoll: 2012 UK video advertising report

Mobile Marketing Advertising

7 November, 2012
Digital Video as Effective as TV Ads, Advertisers Say

Biz Report

7 November, 2012
Over 43% of UK advertisers to increase mobile and online video ad budgets

Strategy Eye

7 November 2012
UK advertisers increasingly confident about online video ads

Ad Exchange

6 November, 2012
GroupM’s Norman On FBX Growth; Was ‘NetShelter’, Now ‘InPowered’

NetImperative

6 November 2012
UK video ad trends- Advertisers ‘think video ads are more effective than TV’

InPublishing

6 November, 2012
BrightRoll Publishes Second Annual Video Survey

Online SEO Company

6 November, 2012
Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV Ads

ClickZ

6 November, 2012
Over Half of UK Advertisers Say Digital Video Ads are as Effective as TV Ads

Biz Report

5 November, 2012
BrightRoll’s SmartView unit offers viewers control

Video Ad News

5 November, 2012
Mobile and Online Video to See Greatest Increases in 2013, Say Agency Buyers

VOD Professional

5 November, 2012
BrightRoll UK Video Advertising Report 2012

Yahoo!

5 November, 2012
Annual BrightRoll Survey of Top UK Advertising Agencies Reveals Exponential Growth for Digital Video

ReelSEO

4 November 2012
Weekly Online Video News Round Up – The LA Edition

AdExchanger

2 November 2012
Sandy’s Ad Industry Toll; Google PLAs Promising

InPublishing UK

5 October, 2012
BrightRoll joins AOP as an Associate Member

AOP Release

4 October, 2012
BrightRoll Joins AOP

VideoAdNews.com

3 October, 2012
Q& A with Phil Cooper, European MD for Brightroll

Mediacaster

27 September, 2012
Digital Video Ads Deliver Results, Ad Report Says

Globe and Mail

26 September, 2012
Microsoft Xbox ads go interactive

Yahoo!

13 June, 2012
BrightRoll announces findings from inaugural Germany Video Advertising Report

Marketing & Advertising Industry Today

13 June, 2012
BrightRoll announces findings from inaugural Germany Video Advertising Report

wallstreet:online

13 June, 2012
BrightRoll announces findings from inaugural Germany Video Advertising Report

VOD Professional

13 June 2012
The 50 Most Influential People working in the UK’s New Television sector

M&M Global

03 May 2012
Google and BrightRoll in mobile video ad tie-up

M&M Global

23 April 2012
Online video ads reach record breaking audience in US

M&M Global
NMA

19 March 2012
Ford Uses Video to Drive Mobile Ad Strategy
19 March 2012
BrightRoll Launches Interactive Mobile Ad Unit

Strategy Eye

17 February 2012
BrightRoll European MD Talks Video Ads

M&M Global
Fourth Source

14 December 2011
Online Video Trends 2012

M&M Global

29 November 2011
Google Video Jumps Tenfold

The Media Briefing

21 November 2011
The New Boom of Online Video Advertising Platforms

In Publishing

17 November 2011
BrightRoll Secures $30 Million in Funding

Yahoo! Finance

17 November 2011
BrightRoll Secures $30 Million in Funding

TMCnet

17 November 2011
BrightRoll Secures $30 Million in Funding

VOD Professional

17 November 2011
BrightRoll Secures $30 Million in Funding

Stock Market Review

17 November 2011
BrightRoll Secures $30 Million in Funding

MR Web

17 November 2011
BrightRoll Secures $30 Million in Funding

FinRoad

17 November 2011
BrightRoll Secures $30 Million in Funding

European Business Experts

17 November 2011
BrightRoll Secures $30 Million in Funding

Thrupoint

17 November 2011
BrightRoll Secures $30 Million in Funding

infoTech

17 November 2011
BrightRoll Secures $30 Million in Funding

IT Briefing

17 November 2011
BrightRoll Secures $30 Million in Funding

M&M Global

16 November 2011
BrightRoll Secures $30 Million in Funding

New Media Age

1 November 2011
The time for independent online TV aggregators is over, say experts

Marketing VOX

October 31, 2011
Ad Tech Providers Step Up Performance Promises

The Drum

October 24, 2011
Online video expected to see largest increase in digital media spend next year, agency survey finds

.net magazine

October 24, 2011
Online video spend to grow in 2012

VOD Professional

October 21, 2011
Online Video Gaining Momentum with UK Advertisers

Fourth Source

October 20, 2011
Confidence grows in online video amongst UK advertisers

VOD Professional

October 11, 2011
BrightRoll Opens German Office

VOD Professional

October 11, 2011
Yume & Brightroll

UTalkMarketing

August 24, 2011
Why does content have less cut through in the online video space than it does in television?

RapidTV News

July 18, 2011
US Online Video Session Break 6 Billion Barrier

VOD Professional

July 15, 2011
US Video Rankings, June 2011

Convergence Conversation

July 4, 2011
Americans Viewed 4.6 Billion Video Ads in May

VOD Professional

June 28, 2011
The People & Machines That Bring VOD to Our Screens – Brightroll

Digital Strategy Consulting

June 1, 2011
Top 10 Online Videos in US

Gadfly

May 26, 2011
Gadfly – 26.05.11

VOD Professional

May 19, 2011
Interview with Phil Cooper, MD of Brightroll Europe

VOD Professional

May 19, 2011
US Video Rankings, April 2011

Convergence Conversation
VOD Professional

May 3, 2011
Online Video Advertising Budgets rising faster in the US

BizReport

March 14, 2011
How to capitalize on the March Madness buzz

ReelSEO

March 11, 2011
Brightroll to Fight Online Video Ad Click fraud with Adometry

BizReport

March 11, 2011
BrightRoll, Adometry partner to fight fraud

SiliconANGLE

March 10, 2011
BrightRoll Joins Forces with Adometry to Combat Fraudulent Click Schemes

BizReport

February 22, 2011
Brightroll pledges more research for video

ClickZ

February 1, 2011
Major Video Ad Networks Serve More Ads in December

ReelSEO

January 18, 2011
BrightRoll Teams with adBrite for Real-Time Video Ad Bidding

Luxury Daily

January 7, 2011
Key luxury-specific best practices for online video ads

AdExchanger

December 13, 2010
Industry Reaction To OpenRTB Standard

MediaPost

November 17, 2010
Online Video Advertising Takes The Lead

SiliconANGLE

November 2, 2010
Online Video Huge Money Maker for Advertisers: BrightRoll Study

BizReport

November 2, 2010
BrightRoll: Video ads outpacing other online categories

DigiDay

November 1, 2010
BrightRoll Publishers Project 25 Percent Rise in Online Video Ads

Beet.TV

September 30, 2010
YouTube Nears 2 Billion Monthly Video Views as Brightroll Tops Vid Ad Nets, comScore

TechCrunch

September 23, 2010
BrightRoll Rolls Into Mobile Video Ads

ClickZ

September 23, 2010
BrightRoll Adds Mobile Inventory to Video Ad Network and Exchange

NewTeeVee

September 23, 2010
BrightRoll Rolls Out Mobile Ad Capabilities

Adotas

September 23, 2010
BrightRoll Opens Mobile Doors For Pre-Roll

VideoNuze

September 23, 2010
BrightRoll Unifies Mobile and Online Video Ads in New Offering

SiliconANGLE

September 23, 2010
BrightRoll Launches Mobile Video Ads Capabilities

MediaPost

August 10, 2010
BrightRoll Partners With Search Retargeting Firm Magnetic

ClickZ

August 5, 2010
Brightroll’s Video Ad Exchange Takes Cue from Data Driven Display

Beet.TV

August 5, 2010
BrightRoll Launches Online Video Ad Exchange

FierceOnlineVideo

August 4, 2010
BrightRoll Rolls Out Competing Online Video Ad Exchange

VideoNuze

August 4, 2010
BrightRoll Launches BRX Online Video Advertising Exchange

MediaPost

August 4, 2010
BrightRoll Launches Video Ad Exchange

SiliconANGLE

August 4, 2010
BrightRoll Exchange Brings Scalability to Targeted Video Ads

Advertising Age

August 4, 2010
BrightRoll Opens Online Video Ad Exchange

Streaming Media

August 4, 2010
BrightRoll Unveils the BrightRoll Exchange

AdExchanger

August 4, 2010
CEO Sacerdoti Announces BRX – The New BrightRoll Exchange For Video

ReelSEO

June 24, 2010
Brightroll Rolls Out New ROI Measurement Products

VideoNuze

June 21, 2010
BrightRoll Breaks New Ground with Reporting Suite

StreamingMedia

June 17, 2010
Get Reliable ROI Info with BrightRoll’s Reporting Suite

MediaPost

June 17, 2010
BrightRoll Unveils Video Analytics Suite

OnlineVideo

May 21, 2010
BrightRoll Study Confirms Value of Online Video Ads

VentureBeat

May 21, 2010
Do video ads work? Study finds they boost in-store sales

Adotas

May 21, 2010
BrightRoll Proves Online Video Means Offline Sales

MarketingProfs

April 23, 2010
Online Video Ads Delivering Value: Ad Execs, Media Buyers

CED

April 23, 2010
Survey: Faith growing in online video ads

MediaPost

April 22, 2010
Report: Pre-Roll Still Controls Ad Budgets

MediaWeek

April 22, 2010
Web Video Budgets to Grow, Survey

TechCrunch

February 12, 2010
Where Did VCs Go Wrong In Online Video?

Hard Knox Life

February 10, 2010
What is the “Point of Video” advertising?

AdPulp

February 10, 2010
Video’s A Performer

Adotas

February 8, 2010
Online Vids Gobbled Up in December

TechCrunch

February 7, 2010
How To Make Money In Online Video

Wall Street Journal – Venture Capital Dispatch Blog

February 4, 2010
Three Start-Ups Ask, What Online Ad Slump?

MediaBistro

February 3, 2010
Wednesday Morning Stir

peHub

February 3, 2010
BrightRoll Raises $10 Million

Red Herring

February 3, 2010
BrightRoll Scores $10 Million

PaidContent

February 3, 2010
Video Ad Network BrightRoll Gets $10 Million

PCMike

February 3, 2010
Online Video Ad Network BrightRoll Raises $10 Million

VatorNews

February 3, 2010
BrightRoll raises $10 million

NewTeeVee

February 3, 2010
BrightRoll Rolls in the Dough

Mashable

February 3, 2010
Online Video Ad Network BrightRoll Raises $10 Million

SF Business Times

February 3, 2010
BrightRoll raises $10 million

VentureBeat

February 3, 2010
Video Ad Network BrightRoll Turns Profit, Outreaches Hulu, Closes $10M Third Round

MediaPost

February 3, 2010
BrightRoll Lights Up With $10M In Financing

peHub

January 15, 2010
Founder Spotlight: BrightRoll’s Tod Sacerdoti

Direct Traffic Media

December 1, 2009
Small Businesses Nearly Double Online Advertising Spend

VentureBeat

November 29, 2009
BrightRoll: Video ad revenues are soaring, despite downturn

ReelSEO

November 28, 2009
The State of the Video Advertising Industry Q3 2009

TechCrunch

November 23, 2009
BrightRoll: Video Ad CPMs Are Down 37 Percent, But Ad Revenues Are Up 84 Percent

AdvertisingAge

November 2, 2009
3Online Video’s Sexiest Category: Staid Old Package-Goods Players

iMedia

October 19, 2009
3 video pricing models: The pros and cons

MediaPost

October 15, 2009
No-Cost Network Aggregation May Not Be Panacea

UK Trade and Investment

October 14, 2009
Online Advertising Powerhouse Launches in UK

MediaPost

October 10, 2009
The ‘Sushi Approach’ To Simplifying Online Video Advertising

Media and Marketing UK

October 7, 2009
BrightRoll Enters UK Market

Media Week UK

October 6, 2009
Ex-Bebo Sales Chief Charkin to Head BrightRoll UK Launch

ClickZ

September 22, 2009
Online Video Advertising FAQ

B to B

September 10, 2009
BrightRoll Unveils Behavioral Targeting Program

ReelSEO

September 10, 2009
Brightroll Launches Behavior Ad Targeting

AdExchanger.com

September 9, 2009
Today’s AdExchanger.com news round-up

VentureBeat

September 9, 2009
BrightRoll launches behavioral targeting for video ads

Contentinople

September 9, 2009
Brightroll Uses Behavioral Targeting in Video Advertising

MediaPost’s Behavioral Insider

September 9, 2009
Behavioral Targeting Moves Into Video Ads

AdExchanger.com

September 9, 2009
Today’s AdExchanger.com news round-up

MediaPost

September 9, 2009
Behavioral Targeting Cozies Up To Video Ads

ClickZ

September 9, 2009
BrightRoll Adds Behavioral to Video Ad Targeting

AdvertisingAge

September 7, 2009
Kill or Cure: How Reckitt’s Big Buy Rocked Online Ads

BusinessWeek

August 31, 2009
Can Hulu’s High Prices Hold?

ReelSEO

August 8, 2009
Brightroll’s Successful Q2 2009

VentureBeat

July 29, 2009
Paying for partly-watched video ads? BrightRoll has a fix for that

MediaPost

July 29, 2009
BrightRoll Unveils ‘Performance Pricing’

AdvertisingAge

July 10, 2009
Broadcasters: What Business Are You Really in?

MediaPost’s Online Video Insider

July 8, 2009
The Most-Watched Show On The Internet?

ReelSEO

June 4, 2009
Tod Sacerdoti Interview – Video Impact, Ad Tracking and More

MediaPost’s Behavioral Insider

May 27, 2009
In Stream BT (Behavioral Targeting): The Elephant in the Room

Mashable

May 18, 2009
Are Your Online Video Ads Driving Actual Offline Purchases?

eMarketer

May 12, 2009
Video Hot With Ad Agency Execs

Advertising Age

May 11, 2009
Reckitt Benckiser Ratchets Up Spending, Posts 8% Jump in Organic Sales Growth

NewTeeVee

April 28, 2009
Digital Downloads Worth Half a Billion in Q1

TechCrunch

April 27, 2009
BrightRoll: Video Ad Rates Dropped 12 Percent in First Quarter, and the Pre-Roll is Still King

MediaPost’s Online Video Insider

April 23, 2009
How Can Independent Video Producers Compete in the Super-Premium Era?

MediaPost’s Online Video Insider

March 16, 2009
Is YouTube the Geocities of Online Video?

MediaPost’s Online Video Insider

February 16, 2009
Will Consumers Pay to Watch Ads?

BusinessWeek Online

January 27, 2009
What Works in Online Video Advertising?

TVWeek

January 25, 2009
Online Ads Benefit From Networking

MediaPost’s Online Media Daily

January 21, 2009
BrightRoll Lands ‘Heavy’-Weight Sales Exec

Contentinople

January 20, 2009
Tremor, BrightRoll Expand Executive Ranks

BusinessWeek Online

January 19, 2009
Online TV Sites Battle for Viewers: BrightRoll CEO Tod Sacerdoti Comments on Ad Targeting

MediaPost’s Online Video Insider

January 19, 2009
Video Ad Platforms Begin To Add Value to Video Inventory

VentureBeat

January 16, 2009
VentureBeat Posts BrightRoll Video Data

MediaPost

January 16, 2009
MediaPost Analyzes BrightRoll Video Data

TechCrunch

January 15, 2009
TechCrunch Analyzes BrightRoll Video Data

Contentinople

January 13, 2009
Ad Network Launches BrightRoll Broadcast Product

MediaPost’s Online Video Insider

December 23, 2008
Smart Publishers Will Thrive in This Downturn

The Wall Street Journal

December 16, 2008
Online-Video Ads Show Slower Growth

Forbes.com

December 5, 2008
Watch This Space!

MediaPost’s Online Video Insider

November 24, 2008
The Golden Fifteen Seconds

The Ad Age Web Video Report

November 12, 2008
Surviving the Web Video ‘Upfront’

MSNBC (Syndication)

November 9, 2008
Digital Ad Firms Strong Despite Economic Woes

San Francisco Business Times

November 7, 2008
Digital Ad Firms Strong Despite Economic Woes

MediaPost

October 30, 2008
BrightRoll Partners With Brightcove For Online Video Ad Serving

Silicon Alley Insider

October 27, 2008
Three Reasons Why The Crash Is Good For Online Advertising

MediaPost’s Online Video Insider

October 8, 2008
Three Ways The Credit Crisis Is Impacting Online Video

CNET News: The Digital Home Podcast

October 8, 2008
The Digital Home 36: Google News Galore!

MediaPost’s Online Media Daily

October 7, 2008
How To Win The White House Using Online Advertising

The Ad Age Web Video Report

September 17, 2008
Online Video Ads: Execute, Execute, Execute!

MediaPost’s Online Video Insider

September 9, 2008
The Six Ways To Buy Online Video Inventory Today

MediaPost’s Online Video Insider

August 13, 2008
How to Develop DROV (Direct Response Online Video)

Mashable

August 13, 2008
BrightRoll Completes Largest Pre-Roll Run Ever

MarketingVOX

August 13, 2008
BrightRoll to Execute First $1M Pre-Roll Campaign

Silicon Alley Insider

August 12, 2008
Brightroll: $1 Million Says At Least One Advertiser Still Loves Pre-Roll Ads

ClickZ

August 12, 2008
Pre-Roll Wins Out When Budgets Shrink

TVWeek

August 11, 2008
BrightRoll Makes $1 Mil Pre-Roll Ad Deal

The Ad Age Web Video Report

July 29, 2008
Convincing Clients to Buy Web Video

MediaPost

July 24, 2008
Just An Online Minute… Pruning With BrightRoll’s Urban Garden Party

The Ad Age Web Video Report

July 23, 2008
Spotting Fake Pre-Roll Ads

SHOOT Online

May 29, 2008
BrightRoll First Ad Network to Eliminate Rich Media Fees for Video Advertisers

The Wall Street Journal

May 23, 2008
Rich-Media Services to Be Provided Free

BtoB

April 28, 2008
BrightRoll Opens Chicago Office

AdvertisingAge

April 28, 2008
People on the Move

ClickZ

April 28, 2008
Lewis Rothkopf Joined BrightRoll’s New York Office as VP of Network Development

Internet Retailer

April 28, 2008
BrightRoll Opens New Office and Adds to Executive Team

iMedia Connection

April 9, 2008
The Myths and Realities of Video Advertising

Marketing Shift

March 18th, 2008
BrightRoll Goes Hi-Def With Ads

Cynopsis

March 18th, 2008
Cynopsis: DIGITAL

Contentinople

March 18, 2008
BrightRoll Dives into HD Ads

CNET

March 17, 2008
BrightRoll Brings HD Video Ads to the Web

CNET/Webware

March 17, 2008
BrightRoll Brings HD Video Ads to the Web

Television Week

March 17, 2008
BrightRoll Offers HD Ads Online

MediaPost

March 17, 2008
Video Sites Challenge HDTV’s Quest To Keep Viewers

Mashable

March 17, 2008
Brightroll Ads, Now in HD

Adotas

February 18, 2011
BrightRoll Bonds With ComScore For Optimization, Validation

ClickZ

February 1, 2011
Major Video Ad Networks Serve More Ads in December

ReelSEO

January 18, 2011
BrightRoll Teams with adBrite for Real-Time Video Ad Bidding

Luxury Daily

January 7, 2011
Key luxury-specific best practices for online video ads

AdExchanger

December 13, 2010
Industry Reaction To OpenRTB Standard

MediaPost

November 17, 2010
Online Video Advertising Takes The Lead

SiliconANGLE

November 2, 2010
Online Video Huge Money Maker for Advertisers: BrightRoll Study

BizReport

November 2, 2010
BrightRoll: Video ads outpacing other online categories

DigiDay

November 1, 2010
BrightRoll Publishers Project 25 Percent Rise in Online Video Ads

Beet.TV

September 30, 2010
YouTube Nears 2 Billion Monthly Video Views as Brightroll Tops Vid Ad Nets, comScore

TechCrunch

September 23, 2010
BrightRoll Rolls Into Mobile Video Ads

ClickZ

September 23, 2010
BrightRoll Adds Mobile Inventory to Video Ad Network and Exchange

NewTeeVee

September 23, 2010
BrightRoll Rolls Out Mobile Ad Capabilities

Adotas

September 23, 2010
BrightRoll Opens Mobile Doors For Pre-Roll

VideoNuze

September 23, 2010
BrightRoll Unifies Mobile and Online Video Ads in New Offering

SiliconANGLE

September 23, 2010
BrightRoll Launches Mobile Video Ads Capabilities

MediaPost

August 10, 2010
BrightRoll Partners With Search Retargeting Firm Magnetic

ClickZ

August 5, 2010
Brightroll’s Video Ad Exchange Takes Cue from Data Driven Display

Beet.TV

August 5, 2010
BrightRoll Launches Online Video Ad Exchange

FierceOnlineVideo

August 4, 2010
BrightRoll Rolls Out Competing Online Video Ad Exchange

VideoNuze

August 4, 2010
BrightRoll Launches BRX Online Video Advertising Exchange

MediaPost

August 4, 2010
BrightRoll Launches Video Ad Exchange

SiliconANGLE

August 4, 2010
BrightRoll Exchange Brings Scalability to Targeted Video Ads

Advertising Age

August 4, 2010
BrightRoll Opens Online Video Ad Exchange

Streaming Media

August 4, 2010
BrightRoll Unveils the BrightRoll Exchange

AdExchanger

August 4, 2010
CEO Sacerdoti Announces BRX – The New BrightRoll Exchange For Video

ReelSEO

June 24, 2010
Brightroll Rolls Out New ROI Measurement Products

VideoNuze

June 21, 2010
BrightRoll Breaks New Ground with Reporting Suite

StreamingMedia

June 17, 2010
Get Reliable ROI Info with BrightRoll’s Reporting Suite

MediaPost

June 17, 2010
BrightRoll Unveils Video Analytics Suite

OnlineVideo

May 21, 2010
BrightRoll Study Confirms Value of Online Video Ads

VentureBeat

May 21, 2010
Do video ads work? Study finds they boost in-store sales

Adotas

May 21, 2010
BrightRoll Proves Online Video Means Offline Sales

MarketingProfs

April 23, 2010
Online Video Ads Delivering Value: Ad Execs, Media Buyers

CED

April 23, 2010
Survey: Faith growing in online video ads

MediaPost

April 22, 2010
Report: Pre-Roll Still Controls Ad Budgets

MediaWeek

April 22, 2010
Web Video Budgets to Grow, Survey

TechCrunch

February 12, 2010
Where Did VCs Go Wrong In Online Video?

Hard Knox Life

February 10, 2010
What is the “Point of Video” advertising?

AdPulp

February 10, 2010
Video’s A Performer

Adotas

February 8, 2010
Online Vids Gobbled Up in December

TechCrunch

February 7, 2010
How To Make Money In Online Video

Wall Street Journal – Venture Capital Dispatch Blog

February 4, 2010
Three Start-Ups Ask, What Online Ad Slump?

MediaBistro

February 3, 2010
Wednesday Morning Stir

peHub

February 3, 2010
BrightRoll Raises $10 Million

Red Herring

February 3, 2010
BrightRoll Scores $10 Million

PaidContent

February 3, 2010
Video Ad Network BrightRoll Gets $10 Million

PCMike

February 3, 2010
Online Video Ad Network BrightRoll Raises $10 Million

VatorNews

February 3, 2010
BrightRoll raises $10 million

NewTeeVee

February 3, 2010
BrightRoll Rolls in the Dough

Mashable

February 3, 2010
Online Video Ad Network BrightRoll Raises $10 Million

SF Business Times

February 3, 2010
BrightRoll raises $10 million

VentureBeat

February 3, 2010
Video Ad Network BrightRoll Turns Profit, Outreaches Hulu, Closes $10M Third Round

MediaPost

February 3, 2010
BrightRoll Lights Up With $10M In Financing

peHub

January 15, 2010
Founder Spotlight: BrightRoll’s Tod Sacerdoti

Direct Traffic Media

December 1, 2009
Small Businesses Nearly Double Online Advertising Spend

VentureBeat

November 29, 2009
BrightRoll: Video ad revenues are soaring, despite downturn

ReelSEO

November 28, 2009
The State of the Video Advertising Industry Q3 2009

TechCrunch

November 23, 2009
BrightRoll: Video Ad CPMs Are Down 37 Percent, But Ad Revenues Are Up 84 Percent

AdvertisingAge

November 2, 2009
3Online Video’s Sexiest Category: Staid Old Package-Goods Players

iMedia

October 19, 2009
3 video pricing models: The pros and cons

MediaPost

October 15, 2009
No-Cost Network Aggregation May Not Be Panacea

UK Trade and Investment

October 14, 2009
Online Advertising Powerhouse Launches in UK

MediaPost

October 10, 2009
The ‘Sushi Approach’ To Simplifying Online Video Advertising

Media and Marketing UK

October 7, 2009
BrightRoll Enters UK Market

Media Week UK

October 6, 2009
Ex-Bebo Sales Chief Charkin to Head BrightRoll UK Launch

ClickZ

September 22, 2009
Online Video Advertising FAQ

B to B

September 10, 2009
BrightRoll Unveils Behavioral Targeting Program

ReelSEO

September 10, 2009
Brightroll Launches Behavior Ad Targeting

AdExchanger.com

September 9, 2009
Today’s AdExchanger.com news round-up

VentureBeat

September 9, 2009
BrightRoll launches behavioral targeting for video ads

Contentinople

September 9, 2009
Brightroll Uses Behavioral Targeting in Video Advertising

MediaPost’s Behavioral Insider

September 9, 2009
Behavioral Targeting Moves Into Video Ads

AdExchanger.com

September 9, 2009
Today’s AdExchanger.com news round-up

MediaPost

September 9, 2009
Behavioral Targeting Cozies Up To Video Ads

ClickZ

September 9, 2009
BrightRoll Adds Behavioral to Video Ad Targeting

AdvertisingAge

September 7, 2009
Kill or Cure: How Reckitt’s Big Buy Rocked Online Ads

BusinessWeek

August 31, 2009
Can Hulu’s High Prices Hold?

ReelSEO

August 8, 2009
Brightroll’s Successful Q2 2009

VentureBeat

July 29, 2009
Paying for partly-watched video ads? BrightRoll has a fix for that

MediaPost

July 29, 2009
BrightRoll Unveils ‘Performance Pricing’

AdvertisingAge

July 10, 2009
Broadcasters: What Business Are You Really in?

MediaPost’s Online Video Insider

July 8, 2009
The Most-Watched Show On The Internet?

ReelSEO

June 4, 2009
Tod Sacerdoti Interview – Video Impact, Ad Tracking and More

MediaPost’s Behavioral Insider

May 27, 2009
In Stream BT (Behavioral Targeting): The Elephant in the Room

Mashable

May 18, 2009
Are Your Online Video Ads Driving Actual Offline Purchases?

eMarketer

May 12, 2009
Video Hot With Ad Agency Execs

Advertising Age

May 11, 2009
Reckitt Benckiser Ratchets Up Spending, Posts 8% Jump in Organic Sales Growth

NewTeeVee

April 28, 2009
Digital Downloads Worth Half a Billion in Q1

TechCrunch

April 27, 2009
BrightRoll: Video Ad Rates Dropped 12 Percent in First Quarter, and the Pre-Roll is Still King

MediaPost’s Online Video Insider

April 23, 2009
How Can Independent Video Producers Compete in the Super-Premium Era?

MediaPost’s Online Video Insider

March 16, 2009
Is YouTube the Geocities of Online Video?

MediaPost’s Online Video Insider

February 16, 2009
Will Consumers Pay to Watch Ads?

BusinessWeek Online

January 27, 2009
What Works in Online Video Advertising?

TVWeek

January 25, 2009
Online Ads Benefit From Networking

MediaPost’s Online Media Daily

January 21, 2009
BrightRoll Lands ‘Heavy’-Weight Sales Exec

Contentinople

January 20, 2009
Tremor, BrightRoll Expand Executive Ranks

BusinessWeek Online

January 19, 2009
Online TV Sites Battle for Viewers: BrightRoll CEO Tod Sacerdoti Comments on Ad Targeting

MediaPost’s Online Video Insider

January 19, 2009
Video Ad Platforms Begin To Add Value to Video Inventory

VentureBeat

January 16, 2009
VentureBeat Posts BrightRoll Video Data

MediaPost

January 16, 2009
MediaPost Analyzes BrightRoll Video Data

TechCrunch

January 15, 2009
TechCrunch Analyzes BrightRoll Video Data

Contentinople

January 13, 2009
Ad Network Launches BrightRoll Broadcast Product

MediaPost’s Online Video Insider

December 23, 2008
Smart Publishers Will Thrive in This Downturn

The Wall Street Journal

December 16, 2008
Online-Video Ads Show Slower Growth

Forbes.com

December 5, 2008
Watch This Space!

MediaPost’s Online Video Insider

November 24, 2008
The Golden Fifteen Seconds

The Ad Age Web Video Report

November 12, 2008
Surviving the Web Video ‘Upfront’

MSNBC (Syndication)

November 9, 2008
Digital Ad Firms Strong Despite Economic Woes

San Francisco Business Times

November 7, 2008
Digital Ad Firms Strong Despite Economic Woes

MediaPost

October 30, 2008
BrightRoll Partners With Brightcove For Online Video Ad Serving

Silicon Alley Insider

October 27, 2008
Three Reasons Why The Crash Is Good For Online Advertising

MediaPost’s Online Video Insider

October 8, 2008
Three Ways The Credit Crisis Is Impacting Online Video

CNET News: The Digital Home Podcast

October 8, 2008
The Digital Home 36: Google News Galore!

MediaPost’s Online Media Daily

October 7, 2008
How To Win The White House Using Online Advertising

The Ad Age Web Video Report

September 17, 2008
Online Video Ads: Execute, Execute, Execute!

MediaPost’s Online Video Insider

September 9, 2008
The Six Ways To Buy Online Video Inventory Today

MediaPost’s Online Video Insider

August 13, 2008
How to Develop DROV (Direct Response Online Video)

Mashable

August 13, 2008
BrightRoll Completes Largest Pre-Roll Run Ever

MarketingVOX

August 13, 2008
BrightRoll to Execute First $1M Pre-Roll Campaign

Silicon Alley Insider

August 12, 2008
Brightroll: $1 Million Says At Least One Advertiser Still Loves Pre-Roll Ads

ClickZ

August 12, 2008
Pre-Roll Wins Out When Budgets Shrink

TVWeek

August 11, 2008
BrightRoll Makes $1 Mil Pre-Roll Ad Deal

The Ad Age Web Video Report

July 29, 2008
Convincing Clients to Buy Web Video

MediaPost

July 24, 2008
Just An Online Minute… Pruning With BrightRoll’s Urban Garden Party

The Ad Age Web Video Report

July 23, 2008
Spotting Fake Pre-Roll Ads

SHOOT Online

May 29, 2008
BrightRoll First Ad Network to Eliminate Rich Media Fees for Video Advertisers

The Wall Street Journal

May 23, 2008
Rich-Media Services to Be Provided Free

BtoB

April 28, 2008
BrightRoll Opens Chicago Office

AdvertisingAge

April 28, 2008
People on the Move

ClickZ

April 28, 2008
Lewis Rothkopf Joined BrightRoll’s New York Office as VP of Network Development

Internet Retailer

April 28, 2008
BrightRoll Opens New Office and Adds to Executive Team

iMedia Connection

April 9, 2008
The Myths and Realities of Video Advertising

Marketing Shift

March 18th, 2008
BrightRoll Goes Hi-Def With Ads

Cynopsis

March 18th, 2008
Cynopsis: DIGITAL

Contentinople

March 18, 2008
BrightRoll Dives into HD Ads

CNET

March 17, 2008
BrightRoll Brings HD Video Ads to the Web

CNET/Webware

March 17, 2008
BrightRoll Brings HD Video Ads to the Web

Television Week

March 17, 2008
BrightRoll Offers HD Ads Online

MediaPost

March 17, 2008
Video Sites Challenge HDTV’s Quest To Keep Viewers

Mashable

March 17, 2008
Brightroll Ads, Now in HD

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