Press Releases

BrightRoll Appoints Chief Operating Officer: Bruce Falck, Formerly of Google

July 1, 2014

Expands leadership team with addition of Guy Yalif as Vice President of Global Marketing; Mark Vranesh joins BrightRoll Board of Directors

SAN FRANCISCO – July 1, 2014 – BrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the addition of Bruce Falck as Chief […]

Starcom MediaVest Group Canada Selects BrightRoll as its Programmatic Video Platform Partner

June 10, 2014

Leading media communications agency unifies digital video advertising through the BrightRoll platform to drive increased audience reach and performance for clients

SAN FRANCISCO and TORONTO – June 10, 2014 – BrightRoll, the largest independent video advertising platform, today announced that Starcom MediaVest Group (SMG) Canada will leverage its award-winning technology platform to bring simplicity, […]

BrightRoll Expands Suite of Mobile Audience Targeting Solutions

May 23, 2014

Adds new third-party mobile data partners: eXelate and Precision Market Insights from Verizon

San Francisco – May 22, 2014 – BrightRoll, the only independent and unified programmatic video advertising platform, today announced new partnerships with eXelate and Precision Market Insights from Verizon for advanced mobile audience targeting on the BrightRoll platform. BrightRoll offers a […]

BrightRoll to Advance Digital Video Audience Buying and Measurement with comScore and Nielsen

April 23, 2014

Integrated audience measurement data enhances end-to-end campaign workflow; enables advertisers to maximize in-target delivery and validate performance at no cost

San Francisco and New York – April 23, 2014 – BrightRoll, the only independent and unified programmatic video advertising platform, today announced agreements with comScore and Nielsen to bring sophisticated measurement tools and insights […]

BrightRoll and Google’s DoubleClick Expand Programmatic Video Relationship

Leading independent video advertising platform deepens integration with DoubleClick Ad Exchange to meet growing demand from customers across the globe

San Francisco and New York – April 23, 2014 – BrightRoll today announced a programmatic integration with DoubleClick to provide buyers on the BrightRoll platform with real-time access to the DoubleClick Ad Exchange. Together, the […]

BrightRoll Introduces Mobile Audience Targeting with BlueKai

Additional third-party mobile data partners will soon be integrated into the BrightRoll programmatic video advertising platform to help advertisers reach targeted audiences at scale

San Francisco and New York – BrightRoll, the only independent and unified programmatic video advertising platform, today announced the availability of advanced mobile audience targeting on the BrightRoll platform. BlueKai is […]

BrightRoll Introduces Independent Video Ad Viewability Measurement on its Platform

April 10, 2014

Partnership with Moat delivers free, MRC-accredited viewability metrics and reporting to all BrightRoll clients

SAN FRANCISCO – BrightRoll, the only independent and unified programmatic video advertising platform, today announced it will be making third-party viewability measurement and reporting available on its platform to help customers plan, manage and optimize their video ad campaigns at […]

BrightRoll Appoints Beth Steinberg as Vice President of People

April 8, 2014

Former Facebook executive to drive company growth and innovation in programmatic video; introduces new initiatives to empower women through technology and leadership

SAN FRANCISCO – BrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the appointment of Beth Steinberg as vice president of people. […]

BrightRoll Appoints Andy Mitchell to Lead European Operations

March 25, 2014

Digital advertising veteran joins leading programmatic video ad platform as managing director to drive accelerated growth in the region

SAN FRANCISCO and LONDONBrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the appointment of Andy Mitchell as managing director of European operations. […]

BrightRoll Expands Technology Infrastructure to Drive Programmatic Video Growth in Europe

March 13, 2014

Industry’s leading video ad platform builds new data center via Platform Equinix™ in Amsterdam to extend global scale and flexibility and meet growing demand in the region

SAN FRANCISCO and AMSTERDAMMarch 13, 2014 - BrightRoll, the only independent and unified programmatic video advertising platform, today announced the international expansion of its technology […]