Welcome to a new segment here on the BrightRoll blog in which we sit down (virtually, anyways) with the folks who are making the online video ad industry tick. Christophor Rick, a writer at one of our favorite industry sites, ReelSEO, has graciously agreed to let us pick his brain in our first [...]
Guru Series: Q&A with ReelSEO’s Christophor Rick
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Tagged brightroll, Christophor Rick, online video, ReelSEO, Video Advertising
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BrightRoll Partners With Adometry to Increase Campaign Transparency, Eliminate Fraudulent Reporting
Partnership To Increase Publisher Accountability and Campaign Performance on BrightRoll Network and BrightRoll Exchange (BRX)
San Francisco, CA – March 9, 2011 – BrightRoll today announced its partnership with Adometry, formerly Click Forensics, to identify and eliminate invalid or potentially fraudulent click behavior that increases [...]
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Tagged Adometry, advertising metrics, brightroll, BRX, CPC, online video advertising
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The Cool Kids of OMMA Global SF – and Their Best Tweets
OMMA Global San Francisco brings together some of the tech industry’s most prolifiic leaders and disruptive companies, sharing terrific insights about the current and future state of the media, advertising and publishing industry. Our CEO, Tod Sacerdoti, spoke today on the “Targeting Technologies Come to Video; Who Wins?” panel, and will again tomorrow [...]
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Tagged brightroll, omma global, omma global sf, online video, twitter
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Are Some Brands Too Sexy for Print? (Part 2: Growth of Mobile)
Last week, we discussed the incredible growth of online video, including impressive stats such as the industry’s expected $3.0 billion value by 2012.
We continue the discussion today (three-part series) around the growth of mobile – a cross-generational phenomenon, driven by cross-channel media consumption – and later in the week, the intersection of [...]
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Tagged brightroll, cell phone advertising, mobile, mobile advertising, online video
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Are Some Brands Too Sexy for Print? An Inside Look, Like Woah
Online video advertising is gaining popularity faster than aviator sunglasses after Tom Cruise ignited the frenzy in Top Gun. According to eMarketer, the industry is expected to grow to $3.0 billion in 2012, up from $1.9 billion this year.
What’s really interesting though is to dig deeper into the details about what this [...]
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Tagged brightroll, comscore, online video advertising, video reach, youtube
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BrightRoll Pledges $1M to Industry Research to Advance Online Video Advertising in 2011
Additional Industry Support Through New Collaboration with comScore to Optimize Audience Targeting, Measurement and Verification
San Francisco, CA – February 16, 2011 – BrightRoll, the leading provider of online video advertising services, announced today that it is committing more than $1M throughout 2011 to advance market and innovation research. In addition, the company is [...]
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BrightRoll Takes on the Twittersphere: Vol. 3
We’re back with another installment of our Twitter round up, where we catch a few industry stories you may have missed throughout the past week. Perhaps the biggest news was New Corp’s launch of The Daily, the first e-newspaper exclusive to the iPad. The Daily’s launch, of course, stirred up a flurry of chatter on [...]
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The Implications of Mobile
Last fall, BrightRoll launched its mobile video advertising solution. Since then, we’ve seen good success running 15- and 30-second video campaigns within Smartphone applications, although the mobile infrastructure to deliver ads at scale has yet to be fully developed. I joined BrightRoll earlier this year to help the company make an even more concerted [...]
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Are Some Brands Too Sexy for Print? (Part 3: Intersection of Social and Video)
We recently talked about the continual growth of the online video ad industry, and how mobile content will continue to emerge as a serious driver for advertiser revenue and consumer engagement.
With an anticipated $3 billion value by 2012, advertisers and technology companies will for the most efficient ways to serve [...]