Welcome to a new segment here on the BrightRoll blog in which we sit down (virtually, anyways) with the folks who are making the online video ad industry tick. Christophor Rick, a writer at one of our favorite industry sites, ReelSEO, has graciously agreed to let us pick his brain in our first [...]
Guru Series: Q&A with ReelSEO’s Christophor Rick
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Also tagged Christophor Rick, online video, ReelSEO, Video Advertising
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BrightRoll Partners With Adometry to Increase Campaign Transparency, Eliminate Fraudulent Reporting
Partnership To Increase Publisher Accountability and Campaign Performance on BrightRoll Network and BrightRoll Exchange (BRX)
San Francisco, CA – March 9, 2011 – BrightRoll today announced its partnership with Adometry, formerly Click Forensics, to identify and eliminate invalid or potentially fraudulent click behavior that increases [...]
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Also tagged Adometry, advertising metrics, BRX, CPC, online video advertising
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The Cool Kids of OMMA Global SF – and Their Best Tweets
OMMA Global San Francisco brings together some of the tech industry’s most prolifiic leaders and disruptive companies, sharing terrific insights about the current and future state of the media, advertising and publishing industry. Our CEO, Tod Sacerdoti, spoke today on the “Targeting Technologies Come to Video; Who Wins?” panel, and will again tomorrow [...]
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Also tagged omma global, omma global sf, online video, twitter
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Are Some Brands Too Sexy for Print? (Part 2: Growth of Mobile)
Last week, we discussed the incredible growth of online video, including impressive stats such as the industry’s expected $3.0 billion value by 2012.
We continue the discussion today (three-part series) around the growth of mobile – a cross-generational phenomenon, driven by cross-channel media consumption – and later in the week, the intersection of [...]
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Also tagged cell phone advertising, mobile, mobile advertising, online video
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Are Some Brands Too Sexy for Print? An Inside Look, Like Woah
Online video advertising is gaining popularity faster than aviator sunglasses after Tom Cruise ignited the frenzy in Top Gun. According to eMarketer, the industry is expected to grow to $3.0 billion in 2012, up from $1.9 billion this year.
What’s really interesting though is to dig deeper into the details about what this [...]
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Also tagged comscore, online video advertising, video reach, youtube
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BrightRoll vs. Hulu — Why it Matters
We recently announced that we are larger than Hulu in video viewership as measured by Quantcast. This is an important milestone for the company and for the online video advertising business.
Here is the raw data:
Here is why this is important:
1. We Only Serve Video Ads. Hulu Serves Video Content And [...]
BrightRoll Interview with Bambi Francisco
Last week, I had the pleasure of sitting down with my friend Bambi Francisco to discuss BrightRoll and our new High Definition advertising units. Bambi is a stellar reporter, having worked for CBS Marketwatch and recently launching her own internet venture, Vator.tv. You can see the full story here.
We spent a fair [...]
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Also tagged hd, high definition, interview, tod sacerdoti, Video Advertising, videostitial
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Are Some Brands Too Sexy for Print? (Part 3: Intersection of Social and Video)
We recently talked about the continual growth of the online video ad industry, and how mobile content will continue to emerge as a serious driver for advertiser revenue and consumer engagement.
With an anticipated $3 billion value by 2012, advertisers and technology companies will for the most efficient ways to serve [...]