Archive by tag: CPC

BrightRoll Partners With Adometry to Increase Campaign Transparency, Eliminate Fraudulent Reporting

Partnership To Increase Publisher Accountability and Campaign Performance on BrightRoll Network and BrightRoll Exchange (BRX)

San Francisco, CA – March 9, 2011 – BrightRoll today announced its partnership with Adometry, formerly Click Forensics, to identify and eliminate invalid or potentially fraudulent click behavior that increases advertiser fees. The collaboration provides tremendous visibility into the quality […]

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