Archive by tag: online video advertising

Advertisers to Continue to Shift Budget from TV to Online? Survey Says Yes

 

For the third year in a row, we’ve surveyed media buyers at some of the leading agencies across the U.S in order to better understand the space we’re working in and the issues that are top of mind for agencies today. We’re interested in their perspective on the space, where they see it heading, […]

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BrightRoll Partners With Adometry to Increase Campaign Transparency, Eliminate Fraudulent Reporting

Partnership To Increase Publisher Accountability and Campaign Performance on BrightRoll Network and BrightRoll Exchange (BRX)

San Francisco, CA – March 9, 2011 – BrightRoll today announced its partnership with Adometry, formerly Click Forensics, to identify and eliminate invalid or potentially fraudulent click behavior that increases advertiser fees. The collaboration provides tremendous visibility into the quality […]

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Are Some Brands Too Sexy for Print? An Inside Look, Like Woah

Online video advertising is gaining popularity faster than aviator sunglasses after Tom Cruise ignited the frenzy in Top Gun. According to eMarketer, the industry is expected to grow to $3.0 billion in 2012, up from $1.9 billion this year.

What’s really interesting though is to dig deeper into the details about what this trend means […]

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