Partnership To Increase Publisher Accountability and Campaign Performance on BrightRoll Network and BrightRoll Exchange (BRX)
San Francisco, CA – March 9, 2011 – BrightRoll today announced its partnership with Adometry, formerly Click Forensics, to identify and eliminate invalid or potentially fraudulent click behavior that increases [...]
Advertisers to Continue to Shift Budget from TV to Online? Survey Says Yes
For the third year in a row, we’ve surveyed media buyers at some of the leading agencies across the U.S in order to better understand the space we’re working in and the issues that are top of mind for agencies today. We’re interested in their perspective on the space, where they see it heading, [...]