We recently talked about the continual growth of the online video ad industry, and how mobile content will continue to emerge as a serious driver for advertiser revenue and consumer engagement.
With an anticipated $3 billion value by 2012, advertisers and technology companies will for the most efficient ways to serve [...]
Welcome to a new segment here on the BrightRoll blog in which we sit down (virtually, anyways) with the folks who are making the online video ad industry tick. Christophor Rick, a writer at one of our favorite industry sites, ReelSEO, has graciously agreed to let us pick his brain in our first [...]
We recently announced that we are larger than Hulu in video viewership as measured by Quantcast. This is an important milestone for the company and for the online video advertising business.
Here is the raw data:
Here is why this is important:
1. We Only Serve Video Ads. Hulu Serves Video Content And [...]
Last week, I had the pleasure of sitting down with my friend Bambi Francisco to discuss BrightRoll and our new High Definition advertising units. Bambi is a stellar reporter, having worked for CBS Marketwatch and recently launching her own internet venture, Vator.tv. You can see the full story here.
We spent a fair [...]
Yesterday, BrightRoll announced the release of an exciting new product – HD video ad units that scale across 65% of the BrightRoll publisher network. This first to market offering – near full screen ads in high definition – represent a quantum leap in both video quality and ad effectiveness for online video advertisers. Here is [...]
The television industry delivered another blow to the advertising community yesterday when NBC announced that they would be “giving advertisers cash back for prime time ratings shortfalls from last season.” Along with the writer’s strike, this represents the perfect storm – television inventory is lower quality AND now in lower quantity.
This [...]
We are excited to be releasing both a redesigned website at BrightRoll.com and a new blog at Blog.BrightRoll.com today.
We hope this new version does a better job of explaining how we can help agencies scale, target and optimize their video ad campaigns, while simultaneously presenting our organization in a more [...]
Advertisers to Continue to Shift Budget from TV to Online? Survey Says Yes
For the third year in a row, we’ve surveyed media buyers at some of the leading agencies across the U.S in order to better understand the space we’re working in and the issues that are top of mind for agencies today. We’re interested in their perspective on the space, where they see it heading, [...]