Technology for smart video advertising
BrightRoll is powered by BRIQ™ – or BrightRoll IQ – a proprietary buying platform. BRIQ manages the trafficking, audience targeting, delivery, reporting and performance optimisation of video advertising campaigns to analyze key parameters of campaign performance.
The largest reach to online video ad viewing audiences gives our platform hundreds of billions of data points to continuously optimise campaign performance across the four screens and deliver the best ROI. Whether you measure performance by brand metrics, engagement, completions or a variety of other available metrics, the BRIQ platform enables advertisers to reach campaign objectives.
The BRIQ platform was built specifically for video (and video only) to provide advertisers with the industry’s leading:
- Real-time targeting – offers real-time, per-impression data access for audience targeting.
- Transparency – visibility where video ads run before, during and after a campaign.
- Continuous optimisation – analyses thousands of variables in real-time to optimise for audience, creative, inventory, brand metrics, engagement and price.
- Real-time reporting – provides visibility into campaign performance and opportunity for continuous optimisation.