Know what you’re buying and pay what it’s worth
BrightRoll Exchange (BRX) is the industry’s largest, most trusted video ad marketplace bringing real-time bidding to buyers and sellers. With billions of ads served monthly across the four screens, BRX enables advertisers to reach specific audiences with video efficiently and at scale while ensuring campaigns are executed across high-quality, brand-safe sites.
The platform’s real-time auction functionality enables true market pricing so that buyers pay just what an impression is worth. Buyers can target campaigns by site or by audience using either third-party data or by leveraging their own audience segments. In addition, with easy access to real-time data on placements, buyers have complete transparency into campaign performance.
BRX brings automated access to the world’s largest video advertising marketplace with the greatest demand in the industry. BRX is designed to put publishers in control of how their inventory is sold in order to get the highest possible CPM. Publishers determine who buys, the formats that will run and the floor prices for various inventory. Let the power of BRX scale deliver better fill and increased revenue. Integration couldn’t be easier, especially if a publisher’s video player is compliant with VAST or VPAID standards. In no time at all, gain access to ads from the largest advertising networks, ATDs and DSPs without the challenges of managing multiple sales teams.
Get started with BRX.